BEST MARKETING CAMPAIGN AWARD
Great event marketing begins long before the doors open, and continues throughout the show.
Recognising an exhibitor who has created an engaging and effective campaign to promote their presence at UK Construction Week Birmingham, attract visitors and generate meaningful engagement.
Build excitement. Drive engagement. Get your brand noticed.
What will the judges look for?
• A clear campaign objective and target audience.
• Creative and consistent messaging across relevant channels.
• Effective use of email, social media, PR, advertising or direct marketing.
• Promotion of the exhibitor’s stand number and reasons to visit.
• Collaboration with UK Construction Week through supplied assets, hashtags and content.
• Activity that encourages customers, prospects and partners to attend.
• Evidence of engagement or results, such as registrations, reach, leads or stand visits.
• Strong marketing activity during the event, where applicable.
Why enter?
• Gain recognition for marketing creativity and effectiveness.
• Feature in UK Construction Week’s post-event marketing communications.
• Receive an award to display.
• Showcase your campaign to the wider built environment community.
)
)
)
)
)
)
)
){kind=logo}
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)