Net zero targets are front and centre for the construction industry, and innovative lower carbon concrete plays a critical role in meeting them. But despite strong motivation, adoption is lagging behind. In this panel, you will gain a clear understanding of how Advance Market Commitments (AMCs) can help overcome key barriers to adoption, learn from real-world examples of funded projects, and leave with practical insights on how you can support and integrate innovative low-carbon concrete solutions into your own procurement and project strategies.