Join Peter Richman from Plug & Play, a leading web design and marketing agency in London, as he discusses website strategies to increase leads and sales online. Peter will cover effective strategies including search engine optimisation and conversion rate optimisation, and will provide practical guidance for marketing teams and actions they can take to increase their exposure and win more business. Covering a range of business models within the construction industry, Peter will use real business examples to demonstrate the practical implementation of these marketing strategies.

· How Google works

· Search Engine Optimisation and keyword selection

· Using a Customer Acquisition Cost Model to guide website marketing strategy

· Conversion Rate Optimisation: how does your business measure up?

· Improving your online conversion rate

· Real business examples of marketing strategy implementation for a variety of business models in construction.