Promoting Purpose, Progression and Pride: Bringing the Next Generation into Construction
12 May 2026
Culture Change & Skills Hub
The panel will explore how stronger storytelling can help construction connect with the next generation by showcasing purpose, clear career progression, and pride in the work the industry delivers. It will look at how real stories—from apprentices, site teams, and community impact—can challenge outdated perceptions and make careers in construction more relatable and inspiring. Speakers will share practical ways employers can use storytelling across schools, social media, and recruitment to build a more compelling narrative about the future of the industry.
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