Join us for an insightful discussion as we reframe the narrative surrounding "Net Zero" and explore its effectiveness as a brand. Has "Net Zero" become a toxic label, or are we still actively listening to its message? In this engaging session, experts and thought leaders will critically examine the perception and impact of "Net Zero" in driving sustainability initiatives. Together, we will delve into the challenges and opportunities of embracing a net-zero future and discuss strategies for promoting effective climate action. Don't miss this thought-provoking conversation that will shape how we approach sustainability goals and build a greener, more resilient future.