Carl Goodhew MCIOB is the founder of G2, a boutique construction company and Chartered Building Company specialising in Passivhaus and high-performance building across the residential sector. He has built G2 into a business defined by craftsmanship, low-energy expertise, and disciplined project delivery, run by a lean, directly employed team.
A Member of the Chartered Institute of Building and a member of the Federation of Master Builders' Central Board, Carl is a committed advocate for raising standards across the sector - championing builder competence and licensing, sustainable low-energy construction, and early careers engagement to tackle the skills shortage. He is a firm believer in developing talent from within, investing in his own foremen, carpenters, and apprentices as the sector's next generation of leaders.
Carl brings a practical, ground-up perspective on what it takes for SME builders to protect margins, stay resilient, and grow with intent in a volatile market.