A centralized repository for all product information and digital assets With around 25,000 products across 31 branches and 2 online stores, JT Atkinson was growing considerably in the building supplies sector. Consequently, JT Atkinson needed to upgrade its current processes for managing product data to accommodate this growth. Before Pimberly, all product data was held either within its ERP system or directly in the eCommerce platform. The process of enriching product data for online listings was extremely time-consuming and prone to error. This lengthy listing process meant JT Atkinson struggled to collate the necessary product information to create compelling customer experiences. With customer expectations constantly on the rise, this was no longer a sustainable way of working. Now, all product data and digital assets are stored in a single location. As a result, JT Atkinson can use Pimberly as a central hub for cleansing and optimization. In other words, it can now deliver online experiences that meet and exceed customer expectations. Overall, Pimberly’s powerful automation has significantly reduced the merchandisers’ workload, so they can focus more time on other business objectives. JT Atkinson utilized Pimberly’s Lifecycle feature, creating 4 stages to keep track of where a product is in its journey. Products automatically move through stages based on lifecycle rules that JT Atkinson set up. A product won’t move to the next stage of its lifecycle unless specified rules have been met. Once it’s been through all the required stages, it’s released to the various sales channels. JT Atkinson also set up test environments to visualize the products and ensure they are 100% accurate before being published. Therefore, the JT Atkinson team can rest easy knowing a product won’t be released to the next stage until the relevant data is in place. In addition to Pimberly’s Lifecycle feature, JT Atkinson has utilized Workflows to keep track of where a product is in its lifecycle. The products move seamlessly through the lifecycle and stop at the appropriate stage of the product’s status. This way the team can quickly and easily determine which products to prioritize for enrichment.