The Challenge:

Brandon Hire Station had a requirement to enable their varied client base to interact with them via eCommerce tools whenever and wherever, crucially, catering for their relative needs and experience. During workshops held by PushON, we identified 3 major customer segments.

1. National Account Holders

These are employees of large multi location companies such as Balfour Beatty, who require different functionality from a hiring platform such as retrieving invoices, statements, querying invoices as well as the ability to hire products.

2. Professional Trades People

Brandon Hire Station, and due to the more unpredictable nature of their contracts require the ability to hire at short notice and manage their contracts on the go.

3. DIY Customers

Home owners who have less specialist jobs to do in the domestic setting and require educating on how to achieve the task they have set themselves and what products are required to do so.

Key Requirements:

During the requirements gathering stage of the project a number of key requirements were identified as benchmarks for success.

Those requirements were:

1 Cross-platform for desktop and mobile

The website needed to work across iOS, Android and for desktop browser users, to reduce the overall cost of ownership.

2 Consistent user experience

No matter what device, a consistent user experience was required, so that users didn’t need to learn multiple times how to interreact with Brandon Hire Station.

3 Integrate with the existing pricing engine

Brandon Hire Stations pricing engine was highly complex, therefore a direct integration was required, rather than attempting to replicate the logic.

4 Seemless integration with existing ERP

All ecommerce orders had to seamlessly flow into Brandon Hire Stations ERP to be fulfilled by local branches.

5 Future proof and scalable

Whatever solution was proposed would need to cater for ambitious growth plans, new product offerings and the potential for white labelling.

The Solution:

Adobe Commerce is the ideal solution for complex enterprise eCommerce. It’s market leading native suite of true B2B and B2C functionality is complemented by the ability to customise extensively to meet specific business needs such as the “Hire”
functionality key to this project and not usually native to any major eCommerce platform.

Further to that. Adobe Commerce can be deployed as a Progressive Web App (PWA) enabling opp like capability without the complexity of developing a separate App. Adobe Commerce is recognised as being a leader in Digital Commerce, critically both in terms of completeness of vision and ability to execute. Or in other words, it has the native capability that you need as well as being deliverable by a competent team.

Adobe Commerce capability enables integration with the current and future tech stack, world leading catalogue management and, crucially, a highly adaptable front end that allows configuration to operate on any device.

The Brandon Hire Station platform was developed as a Progressive Web App or PWA. This gives the website mobile opp like usability and means it works beautifully across phone, tablet and desktop from the off.

This solution allows for a consistent user experience regardless of which operating system or device is being used.

A not insignificant, additional benefit, is the lower cost of ownership due to one single platform to update and maintain rather than traditional website, plus Android opp, plus Apple iOS approach.

Case study can be found here: https://www.pushon.co.uk/project/brandon-hire-station/. and here: https://business.adobe.com/uk/customer-success-stories/brandon-hire-station-case-study.html