FUTUREBUILD LAUNCHES THE INNOVATION SHOWCASE AT UK CONSTRUCTION WEEK BIRMINGHAM 2026
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A new curated destination spotlighting the innovations shaping the future of the built environment
Futurebuild has announced the launch of The Innovation Showcase at UK Construction Week Birmingham 2026 a brand-new curated feature designed to connect the built environment industry with the products, technologies, materials, and solutions driving innovation across the sector.
Bringing Futurebuild’s innovation-first approach to Birmingham for the first time, The Innovation Showcase will sit within the wider UK Construction Week Birmingham exhibition, creating a focused destination where visitors can discover breakthrough innovations, meet forward-thinking brands, and explore the future of the built environment.
The feature has been developed to showcase one key innovation from each participating company, creating a highly curated environment built around discovery, visibility, and meaningful commercial conversations.
Limited to just 60 exhibitors, The Innovation Showcase has been designed as a premium all-inclusive exhibiting platform, offering companies a simple and cost-effective way to launch products, increase visibility, and connect with new audiences.
The package includes:
- Fully built premium stand
- Innovation Stage presentation slot
- Integrated digital lead capture
- Networking opportunities
- Pre-event marketing exposure
- Full project management and turnkey setup
Unlike traditional exhibiting models, the entire experience is professionally managed by the Futurebuild team allowing exhibitors to arrive ready to showcase innovation without the complexity, time, and operational costs often associated with large-scale exhibitions.
In line with Futurebuild’s long-standing sustainability commitments, THE Innovation Showcase has also been designed as a fully managed zero waste feature, helping eliminate unnecessary exhibition waste and landfill associated with temporary stand builds.
By centrally managing the stand design, build, materials, installation, and breakdown process, Futurebuild can significantly reduce waste streams, maximise material reuse, and ensure the feature aligns with the event’s wider sustainability principles and walk-the-talk approach to responsible exhibiting.
Martin Hurn, Event Director at Futurebuild, said:
“The Innovation Showcase is an incredibly exciting next step for the Futurebuild brand. We know the industry is actively searching for practical innovation, smarter solutions, and meaningful business connections, and this feature has been designed specifically around that demand.
By bringing Futurebuild to UK Construction Week Birmingham, we’re creating a new opportunity for innovative brands to access new regional audiences and position themselves at the centre of industry conversations.
Importantly, this is about making exhibiting easier, smarter, and more accessible. We wanted to create a professionally curated environment where companies can focus entirely on showcasing innovation while we take care of the rest.
Sustainability also sits at the heart of the concept. By managing the feature centrally, we can dramatically reduce waste, eliminate unnecessary landfill, and deliver a much more responsible exhibiting model that reflects Futurebuild’s commitment to walking the talk on sustainability.”
The Innovation Showcase will launch at UK Construction Week Birmingham 2026 and is expected to become one of the event’s key feature attractions.
Exhibitor spaces are limited and participation will be curated.
For more information, click here.
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