UKCW 2019

NEC BIRMINGHAM   08-10 OCTOBER 2019

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The Construction Marketing Awards, now in their 18th year, are the only awards programme which celebrates excellence in marketing in the built environment. It is the highlight of the construction marketing calendar, with every year several hundred people coming together for the gala dinner, which this year is moving to a larger venue to reflect the growing crowd.

How has entering the CMAs helped individual marketers and their businesses? Lauren Miller, Digital Campaign Executive of Kingspan Insulation, winner of the Young Marketer of the Year in 2017, says: “The awards helped me to get noticed by the other Kingspan divisions and I have since progressed to a role within the wider Kingspan Group as Global Website Manager.”

And Fae Perkins, Marketing Manager of Kingspan Timber Solutions, winners of Marketing Team of the Year says: “I received a range of press coverage in the run up to the awards, featuring in local newspapers and I even bagged a slot in the business section on BBC Northampton Radio! “

Paul Fryer, Group Digital Marketing Manager of Kier Group says: “Being awarded the ‘Best Contractor Marketing Campaign’ is testament to almost a year’s worth of work. Seeing how well received it has been, in the business and beyond, is amazing. I’ve had over 100 likes and comments on my LinkedIn post announcing our win!”

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So it brings profile to businesses and individuals.

Agencies like them too. “Both awards have resulted in new enquiries from exciting prospects in the sector. We would wholeheartedly recommend fellow agencies submit award applications for the CMAs”, says Anna Marsden, Co-Founder and Head of Training & Digital of Luminescence, and Lucia Di Stazio, Managing Director of MRA Marketing, says: “We won Agency of the Year in 2017 and to earn that very top award is fantastic. It’s something we use in our own marketing because it gives potential customers confidence in our work.”

Suzanne Walter, Account Executive of Built for Marketing, adds: “The ‘Strategic Planning & Management’ award win has significantly increased our profile, not just with prospective clients but with agencies who our services complement, and with whom we can collaborate.”

So in a nutshell, entering the Construction Marketing Awards gets you recognition from colleagues, the wider industry and beyond for your marketing efforts, it is a mark of confidence in your work, an award to be proudly displayed.

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“Why enter? Well why not? If you get shortlisted, you have an excuse to dress up for an evening and something to shout about on LinkedIn (I certainly did…!) And if you win then huge congratulations!” says Lauren Miller, Digital Campaign Executive of Kingspan Insulation.

Lucia Di Stazio added: “Marketing in the construction sector is a specialist skill, and the CMAs are the only marketing awards within this sector. We’d highly recommend entering because the judging process is so rigorous and the judges know construction. It makes winning a truly meaningful accolade.”

Paul Fryer also feels entering is well worthwhile. “It can be a lot of work writing these awards submissions but the value of them cannot be underestimated. For one it’s a celebration of the team’s hard work. It also helps spread the reach of your campaign further and works as an impetus to get some genuine employee advocacy”, while Gavin Tadman, Managing Director of CIB says: “We have seen the role of marketing in construction grow from being part of the sales manager’s remit, to employing professional marketers in specific roles, not only in the major manufacturers, but also smaller SME’s too. That is why we continue to support the event, as more qualified marketers mean that the industry and the careers within it will benefit going forwards.”

The Construction Marketing Awards showcase the construction industry’s effectiveness in marketing, raising the profile of marketing professionals and their achievements. Just think of what you could gain by entering.

Entries are open now, and will close on Friday September 21. Entering is free of charge, and is done online through our simple system that allows you to save progress, and build your entry over as many sessions as you want – no need to complete all in one go. What are you waiting for – get started today! www.cmawards.co.uk

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