UKCW 2018


VR cinema
Following the launch of Paris’ virtual reality cinema, New York is now getting in on the action with a new VR cinema opening to those who want to try out the technology.

Jump Into The Light is New York City’s first virtual reality cinema and uses the Oculus Rift to immerse users into a virtual world. The company is encouraging everyone who wants to try the technology, but doesn’t have $600 to spare, to come down and try it for a small admission fee.

The cinema is located on 12 St. Mark’s Place and is open every Friday from 6-10PM. Once there guests will be able to experience a range of content specifically designed for virtual reality headsets.

Speaking to TimeOut, Jump Into The Light founder Michael Deathless notes: “Most of the people that come here are like: ‘Oh my God; I can’t believe this!'”

Michael’s company offers horror, comedy and documentary films to its guests, but there’s also an experience that can only be described as ‘out of this world’. Michael describes it as the ‘ultimate selfie’, with the company taking a full 3D body scan of the Oculus Rift wearer. That 3D body scan can then be shared on social media.

While the Oculus Rift is the mainstay of Jump Into The Light, the company is also giving users the opportunity to try the HTC Vive. It’s on the HTC Vive that users will be able to express themselves using Google’s Tilt Brush App to create pieces of art.

Jump Into The Light also says that there will be several games available to play on both the HTC Vive and Oculus Rift if that is what takes the user’s fancy.

The New York City virtual reality cinema is likely going to get people even more hooked on VR technology, but more than that Jump Into The Light is showcasing the diversity that VR affords. At a recent CEDIA talk, the organisation discussed how the home theatre’s days may be numbered, with VR set to take off at a colossal rate.

Source: Commercial integrator

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