HVAC 2019

NEC BIRMINGHAM   08-10 OCTOBER 2019

PROMOTE YOUR PRESENCE AND INCREASE INTERACTIONS ONSITE WITH NEW AND CURRENT CLIENTS

Now that you’ve reserved your space at the show, let your clients and future contacts know how important it is that they are there too. This exhibitor toolkit will help you promote your presence at HVAC 2018. It’s crammed full with everything you need to spread the word, including promotional copy, print and banner ads, fliers, example tweets, e-mails, press releases, and more. Media 10 will also be implementing a comprehensive marketing campaign to increase attendance at the show. By working together, we can help you reach your sales goals! Is there something you could use that’s not here? Contact info@ukconstructionweek.com and let us know how we can assist your marketing efforts.

PR and Marketing guide

Do you have a product worth being featured on our Innovation Trail? Find out more about how you can get involved here

PRE-SHOW MARKETING

Many attendees come to trade shows with pre-determined agendas and knowing which exhibitors they plan to visit. Your goal is to be one of the companies on their must-see list. In order to secure a position on this must-see list, let buyers know in advance who you are and what you will offer at the show. There are a number of tactics that can be implemented pre-show. Download these free resources:

Should you wish to have any of the creatives personalised with your stand number and logo, please request it below.

* Create and generate personalised banners/MPUs via the Exhibitor Hub.

Pre-show promotion has a positive, direct and measurable effect on your bottom line because it:

  • Keeps your current clients, as well as potential customers, abreast of your latest developments.
  • Increases traffic to your stand.
  • Provides an opportunity for attendees to preview products and/or services, and is a helpful tool to receive the ultimate return on your investment.
  • Reports consistently show that invitations from exhibitors are one of the most important reasons buyers attend shows and visit certain exhibits. The best way to build on-site excitement is to send a direct mail piece to potential customers inviting them to stop by your stand. To conduct a more productive on-site meeting, make them aware of your products in advance.

Additionally, initial contact with attendees provides you with an opportunity to pre-qualify leads. It allows you to discover your customer’s goals, the types of products that interest them and any purchasing constraints they face. Establishing contact in advance of the show builds excitement for your exhibit and showcases how you can meet your buyers’ needs.

A strong direct mail approach incorporates both creativity and repetition. A series of mailings is always more effective than a single mailing. An integrated promotional campaign ties together your pre-show mailings, advertising, the exhibition design, presentation or demonstration content, on-site promotional materials and the product itself.

UK CONSTRUCTION WEEK 2019 OPENING TIMES:

BUILD UP TIMES STAND TYPE
Saturday 5 October 2019   08:00- 20:00hrs   Space only
Sunday 6 October 2019 08:00- 20:00hrs Space & Shell scheme
Monday 7 October 2019 08:00- 20:00hrs Space & Shell scheme


EXHIBITION OPENING TIMES 

SHOW DATE SHOW OPEN TIMES
Tuesday 8 October 2019 10:00 - 17:00hrs
Wednesday 9 October 2019   10:00 - 17:00hrs
Thursday 10 October 2019 10:00 - 17:00hrs

BREAKDOWN TIMES STAND TYPE

Thursday 10 October 2019  

17:30 – 22:00hrs    Space & Shell scheme
Friday 11 October 2019 08:00 – 16:00hrs Space Only

PR OPPORTUNITIES

Get involved with our PR communications by sending us any news releases about a new product launch, stand news, offers or anything related to the show. We have a dedicated PR team that can speak to you about your involvement. Simply contact Liz Male from Liz Male Consulting on UKCWPressOffice@lizmale.co.uk

SPONSORSHIP OPPORTUNITIES

Find out how you can extend your brand's exposure pre show and onsite through various sponsorship opportunities. Contact Dale Nicholson today for more information.

SHOW GUIDE ADVERTISEMENT

Purchase adverts in this year's Show Guide which is available to all show visitors. Contact Tim Price today for more information.

PREFERRED SUPPLIERS

For more information on our preferred suppliers please click here and get in touch to discuss your requirements in more detail.

Anyone contacting you not on this list has not been approved by us. Please always check your suppliers credentials upon commissioning them.

Media ten are not responsible for any issues that may arise as a result of using anyone on this list.

IMPORTANT NOTICE

Please make sure you are aware of our Exhibitor Code of Conduct Policy. Find out more here.

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