Exhibitor Marketing Toolkit | Surface & Materials Show

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NEC BIRMINGHAM   10-12 OCTOBER 2017

PROMOTE YOUR PRESENCE AND INCREASE INTERACTIONS ONSITE WITH NEW AND CURRENT CLIENTS

Now that you’ve reserved your space at the show, let your clients and future contacts know how important it is that they are there too. This exhibitor toolkit will help you promote your presence at the Surface & Materials Show. It’s crammed full with everything you need to spread the word, including promotional copy, print and banner ads, fliers, example tweets, e-mails, press releases, and more. Media 10 will also be implementing a comprehensive marketing campaign to increase attendance at the show. By working together, we can help you reach your sales goals! Is there something you could use that’s not here? Contact [email protected] and let us know how we can assist your marketing efforts.

PRE-SHOW MARKETING

Many attendees come to trade shows with pre-determined agendas and knowing which exhibitors they plan to visit. Your goal is to be one of the companies on their must-see list. In order to secure a position on this must-see list, let buyers know in advance who you are and what you will offer at the show. There are a number of tactics that can be implemented pre-show. Download these free resources:

Should you wish to have any of the creatives personalised with your stand number and logo, please request it below.

Pre-show promotion has a positive, direct and measurable effect on your bottom line because it:

  • Keeps your current clients, as well as potential customers, abreast of your latest developments
  • Increases traffic to your stand
  • Provides an opportunity for attendees to preview products and/or services, and is a helpful tool to receive the ultimate return on your investment
  • Reports consistently show that invitations from exhibitors are one of the most important reasons buyers attend shows and visit certain exhibits. The best way to build on-site excitement is to send a direct mail piece to potential customers inviting them to stop by your stand. To conduct a more productive on-site meeting, make them aware of your products in advance

Additionally, initial contact with attendees provides you with an opportunity to pre-qualify leads. It allows you to discover your customer’s goals, the types of products that interest them and any purchasing constraints they face. Establishing contact in advance of the show builds excitement for your exhibit and showcases how you can meet your buyers’ needs.

A strong direct mail approach incorporates both creativity and repetition. A series of mailings is always more effective than a single mailing. An integrated promotional campaign ties together your pre-show mailings, advertising, the exhibition design, presentation or demonstration content, on-site promotional materials and the product itself.

VISITOR REGISTRATION COMPETITON

To get the most out of exhibiting at UK Construction Week (UKCW) we have teamed up with LiveBuzz, our registration partner, to help maximise your exposure at the show. During the pre-show campaign, you can collect the details of any visitor who registers through your own unique registration URL, on the Exhibitor Hub. The exhibitor with the most registrations each month (starting from 3rd July) will receive a variety of prizes intended to help promote your stand even further. View the Visitor Registration Competition details here

PR OPPORTUNITIES

Get involved with our PR communications by sending us any news releases about a new product launch, stand news, offers or anything related to the show. We have a dedicated PR team that can speak to you about your involvement. Simply contact Juliet McDonald from QuickStep PR on 020 7609 1151 or email her on [email protected]

SPONSORSHIP OPPORTUNITIES

Find out how you can extend your brand's exposure pre show and onsite through various sponsorship opportunities. Contact Lucy Stott today for more information.

SHOW GUIDE ADVERTISEMENT

Purchase adverts in this year's Show Guide which is available to all show visitors. Contact Lewis Taylor today for more information.

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