The image of construction, a burning issue within the industry at the moment, has appeared at every UK Construction Week panel meeting since last year and hasn't improved much into 2016. A newly launched coalition of some of the industry’s leading companies and experts, Construction United, have released the results of a survery that outlines the negative public perception on the construction sector.
At a time when the construction industry has a shortfall of talent, with an estimated 100,000 workers needed to cope with Britain’s infrastructure construction demands according to the Government’s National Infrastructure Plan for Skills report, the findings of the survey perhaps show the gap between public perceptions of the construction industry and the reality.
A YouGov poll of 2,000 members of the public measured perceptions of a number of industries and found that the vast majority would NEVER consider a career in the construction industry (67%), with just 17% saying that they would give it thought.
Construction also isn’t seen in a particularly academic light, with 41% of respondents stating that it is one of the sectors least likely to require higher/further education, along with the armed forces (40%) and charity work (39%).
So why do so many people avoid the industry? The words/phrases Brits associate with construction may shed some light on this - when questioned, 68% of the survey-takers described the work as ‘strenuous’, and 58% saw it as ‘dirty’. Meanwhile, only 11% think the industry is ‘exciting’.
The industry, which accounts for more than 6% of the UK’s GDP*, has a number of other image problems to combat, as nearly a quarter (23%) of those polled view construction work as creating ‘mess, traffic and inconvenience’. The industry, however is the driving force behind the biggest investment into British infrastructure since Victorian times.
Mark Tomlin, UK Group Sales and Marketing Director at one of Construction United’s major contributors, SIG Distribution, said: “It’s a shame that a sector as broad and diverse as construction can often be viewed negatively. For the most part the public only really see loud, inconvenient building works rather than seeing essential improvements to our country. One of our central aims is to combat and not only make the industry more proud of the great work it does, but to ensure that the public sees the benefit of new buildings and infrastructure.
“The results of this survey prove that there is a huge disconnect between the way that construction is viewed and the reality. A sector that provides so much to the UK economy, and whose role is to modernise the buildings that we live in and the transport links we use every day, should be seen as a vital, worthwhile sector that the country should be rightly proud of.”
Tomlin continues: “The great thing about this industry is that it has a clear impact on everyone in the UK. While many may only see contractors in hi-vis wear, there’s an army of architects, designers and support staff that make it one of the most diverse working environments possible. We’re passionate about making construction the best it can be, and want others inside and outside the industry to recognise just how big a role in day-to-day life construction plays.”
The UK Construction Week Main Stage seminar programme will explore some of these issues - keep your eye out for announcements over the next month.
For more information on Construction United please visit www.constructionunited.co.uk